Google Plus has been floating around the Internet since July this year, and was quickly taken up by those mainly in the tech space. The rest of the world, well, they are still on Facebook.Back in late October of this year, Google opened up the flood gates for businesses to go and claim their page, much like you can do so on Facebook. The thing is, you ask your average business owner if they are on Google Plus, and most likely you are met with a hollow stare, or you may even get a “I’m not sure what I need to be doing on there”.That’s pretty standard stuff in any new Social Media platform, and really most businesses have just gotten comfortable using Facebook and Twitter.In normal circumstances I would suggest to these businesses that they just focus on where their main market hangs out – Facebook.However, Google+ has an ace up its sleeve, and dangles a carrot that pretty soon any business owner or any web property that relays on organic Google traffic will not be able to ignore. Google+ results are now showing up in organic search results.This means is that if you’re publishing or sharing your content on your Google+ business page, it is now eligible to start showing up in search results. The end result is more traffic to your web properties, and taking ownership of more real estate on the front page of Google.How many of your competitors do you think are on to this?Of course this is only weeks old at time of publication, although it is very clear this is a huge trump card in the battle of businesses Social Media activities.Our advice is to go claim your Google+ page, (first you will need a personal profile) it’s very simple, literally five minutes work.Updating and sharing your content is again a simple task that takes just a couple of minutes per day.There are some drawbacks, the main one being that only the person who claims the page can be an admin of the page. This needs attention by Google quickly.Another drawback I find is you can only follow people who are already following you. However in all fairness, this will stop business pages from spamming and annoying the hell out of people.Google are giving the Plus project the highest priority right now, so we know that there is more surprises to come.
6 Things IMers Need to Know About Marketing Campaigns
Table of ContentsBest Ways To Start Online Marketing With Little Money6 Things IMers Need to Know About Your Marketing Campaign
Marketing Campaigns Don’t Come Free… or do they?
Free Marketing Tools… Yes!
Don’t Underestimate Social Media
Tell Your Story – It Matters
How to Start Online Marketing with Zero Experience
Don’t Just Walk Away
Best Ways To Start Online Marketing With Little MoneyAnyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.However, First Things First… You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that – then you can make it work with no problem.To help you with this, you will want to make sure that you are taking the time to make use of the following tips.6 Things IMers Need to Know About Your Marketing Campaign1. Marketing Campaigns Don’t Come Free… or do they?This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own “free” site. However, you want to be very careful as to what exactly “free” allows for and doesn’t.Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are “free” (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):
Free hosting (for at least 6 months)
Offer ease of use
Provide reliable support and last but never least
Be reasonably priced (stay within what you can comfortably afford)
You can easily obtain most, if not all, of this information online by checking reviews. – Be Sure To Do That!Do your due diligence and you WILL find “Exactly” what you are looking for and need.”Your Website Should Earn You Money… NOT Just Cost You Money.”While launching a marketing campaign certainly isn’t easy or completely free, it doesn’t have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven’t, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.2. Free Marketing Tools… Yes!You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.So what kind of online marketing tool is free of charge?Social media – that’s what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.3. Don’t Underestimate Social MediaAs much as you might hate to, marketing on social media is where it’s at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.4. Tell Your Story – It MattersIn the marketing world, your product isn’t the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.5. How to Start Online Marketing With Zero ExperienceDo not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low – Let’s call this Time-Equity.6. Don’t Just Walk AwaySimply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.Your Website & ContentThere are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.Whether you set up the website on your own or you get help with it – it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!RecapThese are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don’t forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it’s really not difficult to achieve.Sign up for a social media page for your business right away, if you haven’t already. This is absolutely free and in today’s world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.Then What?Of course, you are going to have to take it a step further; don’t just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.Do anything you can in order to gain the trust of your future customers.Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.
Halloween – Where Did it Come From?
Halloween is one of those days which both children and adults always look forward to, after Christmas, and Independence Day, Halloween is the most celebrated day in America. People indulge themselves in playing pranks and wearing scary costumes. The children also go out for some Trick-or-Treating. While all this is so much fun, most of us don’t know about the real origin of Halloween and why we do the things we do to celebrate it.Halloween was brought to America by the Irish people in the 1840s. The word Halloween actually refers to ‘All Hallows Eve’ which is celebrated on 31st October in the north-west of Europe. Their New Year began on November 1st which is celebrated as ‘All Saints Day’. So ‘All Hallows Eve’ is actually the eve of ‘All Saints day’.The origins of Halloween date back to 5th century BC in Ireland. The Celtic tribes that inhabited the place celebrated their new year on November 1st. On the eve of the New Year they celebrated the festival Samhain. This day marked the end of summer season and the beginning of winter. The people believed that on this day the spirits of the dead people descended upon earth and would try to enter any living soul. So they wore scary clothes dressing up like ghouls, witches etc and made spooky noises in order to confuse the ghosts that they were dead and not living. This is why people now dress up as ghosts and other monsters during Halloween.Even the Trick-or-Treat part of Halloween has its own origin. It is believed that on Halloween priests and saints would go out to each and every house to pray for the soul of any of their dead relatives in exchange for some cakes and buns.Halloween is nothing without the Jack-O-Lantern. The Jack-O-Lantern is derived from a person called Jack who was being chased by the devil because he was destined to go to Hell. Later, he tricked the devil into climbing up a tree. When the devil was in the tree Jack carved a cross on it to prevent him from coming down. The devil then made a pact with Jack that he wouldn’t throw him in Hell if he removed the cross. When Jack died he neither went in Hell nor in Heaven. So he wandered the earth with only a candle to light his path. This candle was placed in turnip to prevent it from extinguishing. Later on, when Irish people came to America, the turnip was replaced with a pumpkin.All this has finally lead to the present day scenario where people decorate their home in a spooky way and kids go out dressed up like ghosts for some trick-or-treating.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
Suggested article: Preventive Dental Care In California
What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.